Director of Marketing Analytics

Job Summary

A company is looking for a Director of Marketing Analytics.

Key Responsibilities:

• Develop and implement growth plans aligned with business objectives and stakeholder requirements
• Provide thought leadership on measurement frameworks for various marketing metrics
• Identify optimization opportunities across marketing activities using A/B testing and strategic prioritization

Required Qualifications:

• 5-7 years of experience in analytics, preferably in e-commerce, consulting, or tech industry
• Bachelor’s degree in Marketing, Business, Statistics, Economics, or related field; Master’s degree or MBA preferred
• Proficiency in SQL, web analytics tools, and business intelligence tools
• Experience with data modeling, annual planning, and budgeting
• Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights