Trade Marketing Specialist – Andorra la Vella

* You will be the link between commercial planning (backoffice) and B2B (field) areas, leading the promotional cycle plan, based on targeted deployment of commercial activities.

* Maintain and develop comprehensive knowledge of trade channels infrastructure, competitors, trade partners and market trends, detecting current/emerging business opportunities, both short and long term, in order to define, present, deliver and review a proper action plan.

* Monitors and measures relevance and effectiveness of trade and consumer activation programs and materials, ensuring a wellestablished framework and processes. Responsible for the development of CRM tools to achieve this goal.

* Coordinates availability of Merchandising Materials, according to the promotional cycle plans.

* Budget management and project management to ensure alignment with relevant stakeholders.

* Train and educate Trade (partners and stores) to understand the category and emphasize our message about Smoke Free Future.

* Uphold corporate integrity and values, ensuring all activities comply with PMI policies and procedures, including Sales Force Operating Policies and Procedures, local laws and International Marketing Code and also, ensuring all activities such as sales incentives or trade engagement are in accordance with brand objectives.