Senior Manager Promotional Strategy – State Licensed

Job Summary

A company is looking for a Senior Manager of Promotional Strategy.

Key Responsibilities:

• Oversee all promotional activities to ensure effectiveness and alignment with strategic goals
• Develop and implement comprehensive promotional strategies to drive customer engagement and retention
• Analyze current promotional campaigns, propose enhancements, and refine KPI approaches for ROI measurement

Required Qualifications:

• Minimum of 3+ years of management experience in the gaming industry
• Strong analytical skills and ability to make data-driven decisions
• Experience with customer journey mapping and enhancing customer experiences through promotions
• Proficiency in marketing automation and CRM tools, particularly Optimove
• Deep understanding of the gambling industry and competitive landscape