Senior Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to lead the development and execution of a new leads platform.

Key Responsibilities:

• Develop and execute lifecycle marketing strategies targeting users and optimizing product offerings
• Manage targeted marketing campaigns, collaborating with internal teams to drive engagement and conversion
• Support partnership management and conduct market assessments to optimize marketing approaches

Required Qualifications:

• Bachelor’s degree in Marketing or a related field; MBA preferred
• 6+ years of experience in lifecycle marketing, preferably in a SaaS or property management context
• Proven ability to execute successful marketing strategies that drive growth
• Strong analytical skills for data interpretation and decision-making
• Highly organized with the ability to manage multiple projects in a fast-paced environment