Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to lead marketing efforts for new business ventures.

Key Responsibilities

• Define and execute go-to-market strategies for product awareness and revenue growth
• Develop product narratives and messaging to support adoption and market momentum
• Monitor and analyze marketing performance, optimizing campaigns based on data-driven insights

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred
• 4+ years of experience in product marketing, preferably in e-commerce or consumer goods
• Experience in startup or scale-up environments, with a focus on new product initiatives
• Strong understanding of digital marketing channels, including social media and SEO
• Experience in influencer marketing and managing influencer relationships is desirable