Marketing Programs Lead

Job Summary

A company is looking for a Marketing Programs Lead to join their Demand Generation team.

Key Responsibilities

• Own ABM/ABX playbooks and manage end-to-end campaigns across various marketing channels
• Collaborate with the sales team to develop targeted ABM programs and adapt marketing initiatives
• Manage campaign workflow, prioritize initiatives, and maintain the Marketing Calendar

Required Qualifications

• At least 5 years of marketing experience, preferably in technology or finance
• Proficiency in HubSpot and Salesforce or equivalent marketing automation and CRM systems
• Minimum of 1 year of ABM/ABX experience with proven success
• Experience managing paid programs through platforms like Google Ads and LinkedIn
• Experience with ABM platforms such as Zoominfo or Drift is a plus