Account-Based Marketing Manager

Job Summary

A company is looking for an Account-Based Marketing Manager to own the strategy and execution of marketing programs targeting prospects and customers.

Key Responsibilities

• Maintain and optimize account-based marketing campaign planning and execution
• Manage and evaluate ABM vendors and platforms for effective account targeting and engagement tracking
• Collaborate with sales teams to develop tailored enablement materials and coordinate cross-functional campaign execution

Required Qualifications

• 4-6 years of marketing experience, preferably in B2B SaaS
• Strong working knowledge of Salesforce
• Pro-level organization and collaboration skills
• Ability to work cross-functionally and lead initiatives
• Experience in designing campaigns that appeal to specific audiences