Advertising Media Strategist

Job Summary

A company is looking for an Advertising & Media Strategist to lead the development and execution of paid media campaigns for B2B clients.

Key Responsibilities

• Develop and execute paid media strategies targeting specific B2B audiences on platforms like Google Ads, LinkedIn Ads, and Meta
• Collaborate with creative teams to design ad creatives and optimize campaign messaging based on performance data
• Analyze campaign performance and leverage attribution tools to provide actionable insights to clients

Required Qualifications

• Proven experience managing B2B campaigns on Google Ads, LinkedIn Ads, and Meta
• Strong analytical skills for interpreting data and optimizing campaigns
• Familiarity with third-party attribution tools and CRM platforms, such as HubSpot or Marketo
• Ability to craft and test creative strategies aligned with data insights