CRM Specialist – PageGroup SSC

Analysis tasks

• Own the detailed weekly reporting on e-mails’ key KPIs (open rates, click-throughs, conversion rates, unsubscribes etc). Critically review and understand changes in customer behaviour and provide recommendations and action plans with a clear strategy based on findings
• Own the detailed weekly reporting on database figures and percentages and advise about fluctuations.
• Manage communications with Global CRM Analysis Team and other regional analysts to find synergies and work as one team
• Build the conversion channel reporting and provide insights on a weekly basis (conversions, leads, revenue, campaigns effectiveness, etc.)
• Continued e-mail database analysis to identify potential efficient segments and provide insights to the team
• Implement test & learn strategies to maximize the effectiveness of e-mails and segmentation and provide insights, ensuring that CRM programme drives increased levels of quality candidates and clients for all areas of the EU business
• Use SQL/ Excel / PowerBI to develop and maintain regular reports on the response from all campaign activity.
• Update monthly and weekly reports and PPTs to update leadership

Development tasks

• Technical support for CRM development tools at global, regional, and local levels.
• Write or modify simple HTML and AmpScript pieces.
• Creation of emails in SFMC and Pardot during peak campaign periods.
• Occasional creation of forms in Pardot.
• Manage the creation of assigned emails and forms through Asana.
• Adjust configurations in email templates and forms.
• Amend lifecycle processes.
• Apply approved changes requested by the technical lead, such as banners, copy, CTAs, links, subject lines, etc.
• Email template improvements led by the technical lead.
• Segmentation logic for ad-hoc campaigns.
• Implement tests for new products and postal codes.
• Create PowerPoint presentations and attend meetings to support CRM executives and the Tech Lead.