Digital Content Specialist – Health Care agency (Madrid)

Develop and execute a detailed online content strategy, in line with the company’s marketing objectives and the Integrated Customer Business Plan.
* Ensure the development of content that fosters engagement and supports the marketing strategy, with focus in online educational activities for Health Care Professionals and patients.
* Supervise and coordinate the creation of various content types, such as eCME programs, webcasts/webinars, web pages, blog posts, videos and infographics.
* Stay updated with emerging content formats to stay competitive, and proactively recommend innovation opportunities.
* Align with the Channels& Automation / Business teams to develop and implement strategies for distributing content across various channels, including social media, email and other platforms.
* Create and oversee editorial calendars to ensure a consistent flow of content.
* Make sure produced content is based on the SEO best practices to enhance visibility and search engine rankings.
* Use analytics tools to measure content performance and recommend ideas and best practices for improvement.
* Create regular reports on content performance and communicate insights. Manage external vendors (local and international) contracted to provide educational services
* Make sure that all content complies with legal, regulatory and ethical standards, including medical, copyright and privacy regulations