Manager of Measurement Innovation

Job Summary

A company is looking for a Manager, Measurement Innovation to serve as a strategic consultant supporting advertising campaign insights.

Key Responsibilities

• Manage all phases of measurement projects, from strategic recommendations to report delivery
• Supervise and manage research vendors, ensuring project timelines and quality
• Develop principles for successful digital campaigns and build compelling case studies

Required Qualifications

• A four-year college degree or equivalent experience
• 4+ years of experience in managing ad effectiveness research for digital and traditional media
• Experience managing vendors and project timelines
• Advertising background with emphasis on web, mobile, video, and social media
• Basic familiarity with syndicated data across various media types