Marketing Operations Strategist

Job Summary

A company is looking for a Marketing Operations Strategist who will enhance their marketing tech stack and processes.

Key Responsibilities

• Collaborate with sales and marketing leadership to improve lead scoring and flow processes
• Develop and execute automated prospect nurture programs to boost email engagement
• Oversee the marketing tech stack operations and provide technical recommendations for optimization

Required Qualifications

• Expertise in Salesforce, Marketo, and B2B marketing operations
• Experience in managing audience segments and optimizing marketing strategies
• Proficiency in monitoring and analyzing email KPIs
• Experience with marketing automation tools and integrations
• Ability to train and support team members on marketing technologies