Anonymous Company
A company is looking for a Marketing Programs Lead to join their Demand Generation team. Key Responsibilities Own ABM/ABX playbooks and manage end-to-end campaigns across various marketing channels Collaborate with the sales team to develop targeted ABM programs and adapt marketing
Job Summary
A company is looking for a Marketing Programs Lead to join their Demand Generation team.
Key Responsibilities
- Own ABM/ABX playbooks and manage end-to-end campaigns across various marketing channels
- Collaborate with the sales team to develop targeted ABM programs and adapt marketing initiatives
- Manage campaign workflow, prioritize initiatives, and maintain the Marketing Calendar
Required Qualifications
- At least 5 years of marketing experience, preferably in technology or finance
- Proficiency in HubSpot and Salesforce or equivalent marketing automation and CRM systems
- Minimum of 1 year of ABM/ABX experience with proven success
- Experience managing paid programs through platforms like Google Ads and LinkedIn
- Experience with ABM platforms such as Zoominfo or Drift is a plus