Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to drive go-to-market strategies and product-led growth initiatives.

Key Responsibilities

• Develop and execute go-to-market strategies for product launches and updates
• Create sales enablement materials to support the sales team in communicating product value
• Conduct market research and competitive analysis to inform product strategy and positioning

Required Qualifications

• Bachelor’s Degree or equivalent related work experience
• 3-5 years of experience in Product Marketing, preferably with enterprise and analytics SaaS products
• Strong understanding of enterprise sales processes and solutions-based selling
• Experience creating effective sales enablement materials and training