Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager with a background in B2C or B2B2C product marketing.

Key Responsibilities:

• Develop and implement innovative go-to-market strategies to drive customer adoption and retention
• Collaborate with cross-functional teams to execute marketing campaigns and optimize performance
• Utilize analytics tools to track campaign performance and identify trends for strategy optimization

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 5-7 years of relevant experience in B2C or B2B2C product marketing, preferably in Fintech or home improvement
• Strong understanding of financial products and services
• Proficiency in product marketing tools and platforms