Senior Manager of CRM Marketing

Job Summary

A company is looking for a Senior Manager of CRM & Lifecycle Marketing.

Key Responsibilities

• Own and drive the CRM and lifecycle marketing strategy across various channels
• Manage campaigns throughout the customer lifecycle, focusing on metrics like conversion and retention
• Develop segmentation strategies and leverage data for performance measurement and reporting

Required Qualifications

• 5+ years of experience in email/CRM/retention/lifecycle marketing within the consumer category
• Experience with modern ESPs, particularly Klaviyo, and Google Analytics
• Familiarity with HTML and CSS; knowledge of Tableau and SQL is a plus
• Experience in content personalization and managing the customer lifecycle
• Ability to work independently and collaboratively in a fast-paced startup environment