Anonymous Company
A company is looking for a Senior Manager of Promotional Strategy. Key Responsibilities: Oversee all promotional activities to ensure effectiveness and alignment with strategic goals Develop and implement comprehensive promotional strategies to drive customer engagement and retention Analyze
Job Summary
A company is looking for a Senior Manager of Promotional Strategy.
Key Responsibilities:
- Oversee all promotional activities to ensure effectiveness and alignment with strategic goals
- Develop and implement comprehensive promotional strategies to drive customer engagement and retention
- Analyze current promotional campaigns, propose enhancements, and refine KPI approaches for ROI measurement
Required Qualifications:
- Minimum of 3+ years of management experience in the gaming industry
- Strong analytical skills and ability to make data-driven decisions
- Experience with customer journey mapping and enhancing customer experiences through promotions
- Proficiency in marketing automation and CRM tools, particularly Optimove
- Deep understanding of the gambling industry and competitive landscape