Senior Marketing Program Manager

Job Summary

A company is looking for a Senior Marketing Program Manager – Member Growth.

Key Responsibilities

• Execute and automate member enrollment and engagement strategies
• Develop and optimize multi-channel marketing campaigns to enhance brand presence
• Analyze marketing performance and report insights to inform future strategies

Required Qualifications

• Bachelor’s degree in a related field
• Experience in lifestyle marketing and healthcare
• Proficiency in marketing automation tools and journey builds
• Experience with project management in fast-paced environments
• Ability to analyze member demographics and provider pathways